Managing your desires.
There are four basic levels of desire. The second level of desires includes wealth, power, and respect.
How do desires from the the second level specifically relate to corporations under the current economic conditions?
How should corporations manage these desires to remain successful in the current state of the economy?
Discuss these questions in the context of the Four Principles of Purposeful Action, with examples and appropriate links. Please review the accompanying video post on “Managing Desires.”
This post was written by Brad Renter, who will lead the blog discussion for the week starting March 3.

Your career may well be the primary vehicle for satisfying many of your personal needs, i.e. your need to feel a sense of belonging, to feel appreciated and to achieve your potential. While we all have different interpretations of these needs, your job(s) can play a key role in satisfying them.
It’s important, therefore, that you see your career as something you manage. Organisations will support the aspects of your career development that suit their needs, e.g. learning new skills, acquiring relevant knowledge, etc. But, it’s ultimately your responsibility to ensure that any unfilled needs are satisfied in order to avoid de-motivation, poor performance or unhappiness.
By focusing on your overall spiritual development, you can begin to realize improvements in your list that you never before imagined. Manifesting your ideas through software technology can help you to achieve a new level of spiritual growth and positive thinking that can help to heal your body, mind and spirit. In order to manifest your desires, it is important to take time out from your daily schedule to focus on your spirituality in order to channel spiritual growth and begin to manifest your goals through your daily actions. Achieving personal healing is increasingly possible with the help of technical software that can translate your internal thoughts into tangible ideas that you can act upon on a daily basis. Software can be a utility that you use to come to better understand and channel your positive thinking into actions.
Often times, it can be difficult to manifest your dreams to achieve the self healing that you want to accomplish. As a result, leading developers have creating software to manifest anything that you want to achieve, so that you can channel your inner desires that may have otherwise been hidden. Leading providers of radionics software can help to channel your inner energy so that you move to positive thinking and shift your focus to helping you manifest your dreams above all. When you are awake, your body works through countless ideas that become part of who you are, but can only be manifest when they are fully identified.
http://ezinearticles.com/?Manifest-Destiny—Is-it-Possible-to-Manifest-Your-Desires-With-Software?&id=1800068
All phenomena, the Buddha once said, are rooted in desire. Everything we think, say, or do — every experience — comes from desire. Even we come from desire. We were reborn into this life because of our desire to be. Consciously or not, our desires keep redefining our sense of who we are. Desire is how we take our place in the causal matrix of space and time. The only thing not rooted in desire is nirvana, for it’s the end of all phenomena and lies even beyond the Buddha’s use of the word “all.” But the path that takes you to nirvana is rooted in desire — in skillful desires. The path to liberation pushes the limits of skillful desires to see how far they can go.
The notion of a skillful desire may sound strange, but a mature mind intuitively pursues the desires it sees as skillful and drops those it perceives as not. Basic in everyone is the desire for happiness. Every other desire is a strategy for attaining that happiness. You want an iPod, a sexual partner, or an experience of inner peace because you think it will make you happy. Because these secondary desires are strategies, they follow a pattern. They spring from an inchoate feeling of lack and limitation; they employ your powers of perception to identify the cause of the limitation; and they use your powers of creative imagination to conceive a solution to it.
But despite their common pattern, desires are not monolithic. Each offers a different perception of what’s lacking in life, together with a different picture of what the solution should be. A desire for a sandwich comes from a perception of physical hunger and proposes to solve it with a Swiss-on-rye. A desire to climb a mountain focuses on a different set of hungers — for accomplishment, exhilaration, self-mastery — and appeals to a different image of satisfaction. Whatever the desire, if the solution actually leads to happiness, the desire is skillful. If it doesn’t, it’s not. However, what seems to be a skillful desire may lead only to a false or transitory happiness not worth the effort entailed. So wisdom starts as a meta-desire: to learn how to recognize skillful and unskillful desires for what they actually are.
source:http://online-dhamma.net/nanda/AccessToInsight/html/lib/authors/thanissaro/pushinglimits.html
Take the example of Medtronic Inc., which is proud to be “the world’s leading medical technology company, providing lifelong solutions to chronic disease” (http://www.medtronic.com). In its over fifty-year history it has developed a wide range of medical devices, from heart pacemakers to devices to alleviate neurological and spinal disorders and to manage diabetes, and it continues to be in the forefront of the industry (see Financial Times, “Medtronic shows off future of healthcare,” February 8, 2002). Inspired to serve the customers, its innovative spirit has revolutionized not only its products and services but also its production processes, organization, culture, and identity, while yielding continuous financial success. As this company illustrates, though wealth creation has a lot to do with technological innovation, it is more than that, since the innovation is made feasible and successful in economic and financial terms. Aiming at material improvement for the benefit of human lives, wealth creation includes both a material and a spiritual side and goes beyond the mere acquisition and accumulation of wealth. It is a qualitative transformation of wealth.
Reference: http://www.nd.edu/~ethics/wcConference/Wealth%20Creation.doc
Very well quoted. A very good example Hema
A second consideration responds to the worldwide discussions about “corporate social responsibility” or CSR that have gained considerable momentum in the last ten years. Corporations are expected to care about their environmental impact, to behave as corporate citizens, to defend freedom on the internet, to support cultural and sports events in their communities, to help the victims of natural disasters such as tsunami and Katrina, to provide health care at reduced prices or for free to the needy who can’t afford it, etc. Against the backdrop of this wealth of expectations, it is striking that, quite often, the financial and economic responsibilities of business organizations seem to be ignored, and, more specifically, no attention is being paid to the questions how companies can and should create wealth.
Reference: http://74.125.113.132/search?q=cache:aUXlIEp4jX0J:www.nd.edu/~ethics/wcConference/Wealth%2520Creation.doc+How+do+desires+from+the+the+wealth+and+reputation+specifically+relate+to+corporations+under+the+current+economic+conditions%3F+How+should+corporations+manage+these+desires+to+remain+successful+in+the+current+state+of+the+economy%3F&hl=en&ct=clnk&cd=3&gl=us